The Marketing Analyst is responsible for performing research and providing insights regarding the market trends competitors potential and existing customers and current campaigns.
Essential Job Functions
• Examines marketing campaign return on investment
• Identifies new market opportunities
• Performs market research
• Determines brand perceptions and reputation
• Develops groups and solicits customer feedback
• Analyzes marketing metrics to identify cause and effect relationships
• Creates databases and capture market data
• Analyzes competitors
• Competitive adtracking
• Meets with prospective advertising partners
• Coordinates with advertising partner on all advertising campaigns
• Interacts with showrooms and category team on all advertising campaigns
• Evaluates demographics prices distribution channels and marketing outlets
• Generates reports that analyze competition and customers
• Offer insights about product potentials
• Familiar with statistical analysis and research methodologies.
المهارات
Education
• Bachelor’s degree marketingrelated major a plus
Skills Knowledge amp Experience Required
• Preferably 12 years’ work experience in a similar role
• Highly organized and detailoriented
• Good writingemail communication skills
• Ability to work effectively in a teamoriented environment
• Ability to multitask
• Practical marketing experience a plus.
وصف الشركة
Alghanim Industries has committed to becoming the most successful and admired company in the region.
Our mission and success is founded upon our core principles of quality service innovation and integrity. We place a high value on commitment to and investment in the people who contribute to the continued growth diversification and success of our business. We are
· A leading trading and industrial conglomerate in the Middle East with more than 30 businesses and a multibillion turnover with operations in 40 countries
· The largest and most diversified privatelyowned company in Kuwait with more than 20 inhouse brands and over 300brand affiliations
· Market leader in almost every major business in each major geography that we operate
· A Company with a long history of success built on the early adoption of globallyproven business practices
· A highlyrespected family and brand name
· Employing around 12000 employees from more than 45 nationalities
Renowned for our pioneering and dynamic business strategy and management philosophy we are dedicated to finding developing and training talented and energetic people who want to grow with us.
We currently operate more than 30 business divisions spanning a broad spectrum of industry sectors listed below and head office functions such as human resources finance business development and legal.
Our business units are involved in the following sectors
· Advertising and media
· Automotive sales and services
· Consumer credit
· Consumer engineering home automation airconditioning and elevators
· Document management
· FMCG wholesale and distribution
· Insurance
· Manufacturing of industrial goods in building and construction materials and structures
· Projects engineering building management and electromechanical solutions
· Retailing in building and home construction productstools
· Retailing in consumer electronics
· Retailing in home furnishings
· Shipping and transportation services
· Travel