The Marketing Analyst is responsible for performing research and providing insights regarding the market trends competitors potential and existing customers and current campaigns.
Essential Job Functions
• Examines marketing campaign return on investment
• Identifies new market opportunities
• Performs market research
• Determines brand perceptions and reputation
• Develops groups and solicits customer feedback
• Analyzes marketing metrics to identify cause and effect relationships
• Creates databases and capture market data
• Analyzes competitors
• Competitive adtracking
• Meets with prospective advertising partners
• Coordinates with advertising partner on all advertising campaigns
• Interacts with showrooms and category team on all advertising campaigns
• Evaluates demographics prices distribution channels and marketing outlets
• Generates reports that analyze competition and customers
• Offer insights about product potentials
• Familiar with statistical analysis and research methodologies.
Skills
Education
• Bachelor’s degree marketingrelated major a plus
Skills Knowledge Experience Required
• Preferably 12 years’ work experience in a similar role
• Highly organized and detailoriented
• Good writingemail communication skills
• Ability to work effectively in a teamoriented environment
• Ability to multitask
• Practical marketing experience a plus.
This job is posted in the following Specialties
Sales Marketing Retail Research Marketing Electronics