Job Description Job Number 1711467Business GE HealthcareBusiness Segment Healthcare Eastern amp African Growth MarketsAbout Us GE Healthcare's Healthcare Systems business provides a wide range of technologies and services for clinicians and healthcare administrators that can help caregivers improve the consistency quality and efficiency of patient care everywhere. These technologies help provide fast noninvasive ways for doctors to see broken bones diagnose trauma cases in the ER view the heart and its function or identify the early stages of cancers or brain disorders. With Xray digital mammography CT MR and Molecular Imaging technologies GE creates industryleading products that allow clinicians to see inside the human body more clearly than ever. In addition with efforts in ultrasound ECG bone densitometry patient monitoring interventional imaging incubators and infant warmers respiratory care anesthesia management and a wide range of technologies and services for clinicians and healthcare administrators GE's Healthcare Systems business enables clinicians to provide better care for millions of patients every day from wellness check ups to advanced diagnostics to lifesaving treatment.
Quality
GE Healthcare is committed to Quality and Compliance in every decision we make amp every action we take believing that this benefits patients customers and our business.
We support Quality and Compliance in all that we do through two fundamentals
The Spirit acirc128brvbar the integrity of our products processes and actions
The Letter acirc128brvbar the adherence to the rules to make sure our products and practices are in compliance with applicable laws and regulations.
What makes GE Healthcare different? Leadership amp Learning Learning is more than a classroom activity. It's how we come together to embrace change develop skills for change and get energized. GE spends more than 1 billion annually in employee development and leadership training.
What makes GE Healthcare different? Highintegrity business practices Ours is an invigorating high performance environment that emphasizes highintegrity business practices. We seek to lead in workplace and marketplace integrity by respecting the human rights of everyone touched by our business and by enforcing legal and financial compliance.Posted Position Title Region Marketing ManagerCareer Level ExperiencedFunction MarketingFunction Segment Commercial MarketingLocation Saudi ArabiaU.S. State China or Canada Provinces City RiyadhPostal Code 11391Relocation Assistance NoRole SummaryPurpose The Region Marketing Manager provides leadership plans coordinates and manages all marketing elements for a geography or solutions portfolio including Voice of Customer gathering and marketing plan development Marketing Blueprint. Formulates a targeted value proposition and tailors the marketing mix for the geography.Essential Responsibilities Creates a solutions portfolio marketing strategy including new product development and current portfolio evolution. Partners with the sales team to commercial activate competitively differentiated customer value propositions to generate orders and revenue. This position leverages market and competitive analyses clinical and industry trends to identify opportunities and to create complete value propositions meeting the customer needs. The Region Marketing manager guides the solutions roadmap development and createsimplements regionalsolutions marketing plans including segmentation and targeting product configuration and marketing communications plan.QualificationsRequirements
Driving the use of market research to identify opportunities and clinical trends integrate competitive intelligence into marketing planning by assessing competitor portfolios and growth strategies
Understanding customer's clinical and economic needs as well as values and benefits sought and prioritizing customer segments and business opportunities in conjunction with functional and modality leadership leading to needsbased segmentation and Go To Market GTM plans
Developing and executing commercial activation plans in partnership with sales leadership
Working with modality e.g. MR CT and segment e.g. cardiology leads on the allocation of promotional budget driving the development of KPIs and tracking of spend
Collaborating with strategic marketingother PampLs on disease state needs amp responses
Developing contributing to overall regional marketing strategy value proposition and solutions positioning
Identifying external resourcespartners including GE Corporate to contribute to integrated customer solutions
Owning the Growth Playbook process for a solutions portfolio
Facilitating innovative total customer offering development to ensure customer success
Collating published evidence to support GE Healthcare's value proposition
Responsible for Marketing signoff for promotional materials in the geography of responsibility
Quality Specific Goals
1. Aware of and comply with the GEHC Quality Manual Quality Management System Quality Management Policy Quality Goals and applicable laws and regulations as they apply to this job typeposition
2. Complete all planned Quality amp Compliance training within the defined deadlines
3. Identify and report any quality or compliance concerns and take immediate corrective action as requiredAdditional Eligibility Qualifications Desired Characteristics
Bachelor's Degree in Marketing Business Administration or related field
8 years experience in marketing product marketing or related field
Ability to lead teams and shapelead growth vision and marketing strategy
Strong influencing skills
Excellent oral and written communications skills
Strong analytical and process skills Preferred Qualifications
MBA or Master's degree in Marketing Business Administration or related field
10 years experience in marketing product marketing or related field
Deep marketing expertise in market amp customer insights product commercialization and branding
Healthcare productindustry acumen
Peripheral vision to nurture creative ideas and innovation
Prior experience in a leadership role with direct reports
Innovation develop new ideas through collaboration and execute on creative ideas
Team oriented ability to motivate and work well with diverse crossfunctional teams
Job SegmentsMarketing Mar more...
GE