Summary
Develops and co-ordinates strategic and tactical marketing programs and processes for luxury mixed-use marina developments in line with corporate objectives
Primary Duties and Responsibilities (other duties may be assigned)
• Management and execution of global marketing programs designed to achieve revenue, profitability and market share targets
• Responsible for the development and administration of the annual marketing budget process and accountable for corporate and individual units budgets
• Responsible for the development, production and distribution of strategic and tactical promotional material to support sales and marketing programs above and below the line
• Plans and manages execution of master calendar activities including trade shows, special events, and boat shows
• Analysis all marketing programs to evaluate effectiveness, and the subsequent development of new strategies to drive commercial opportunities and achieve corporate goals
• Provides post-event reports, analysis, and regular status reports on marketing programs
• Maintains consistent corporate image throughout product lines, promotional materials, and events
• Manages vendor relationship on behalf for the company - including: advertising agencies, PR agencies, SEO agency and other marketing consulting firms
• Negotiates selected contract terms with outside agencies and suppliers
• Approves the use of internal and external mailing lists
• Development and management of company website and associated microsites, search engine optimization, electronic newsletters, HTML mailings and social media
• Development and maintenance of mutually beneficial relationships with industry media and other influencers
• Training, development and management of marketing team members
The job specification should not be construed to imply that these requirements are the exclusive standards of the position. Incumbents will follow any other instructions, and perform and other related duties, as may be required by their supervisor.
تفاصيل الوظيفة
| 2015-04-26 | تاريخ الإعلان عنها: |
| الدوحة, قطر | منطقة الوظيفة: |
| التسويق | الدور الوظيفي: |
| دعم الأعمال | قطاع الشركة: |
المرشح المفضل
| إدارة | المستوى المهني: |
| بكالوريوس | الشهادة: |
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