The primary responsibility of the Brand Reputation Manager is the effectiveness of crisis communications issues management and all proactive brand initiatives.
The role will
•monitor and direct daytoday operations policies and procedures ensuring goals and objectives are met and that specific initiatives are implemented appropriately
•support all ALJ brand initiatives and campaigns ensuring alignment with the objectives of the ALJ communications strategy
•ensure that all brand communications are aligned to the key messaging and help plan and communicate key messages to targeted stakeholders institutional partners and ALJ audiences.
The Brand Reputation Manager will elevate the importance and priority of Brand initiatives and ensure coordination and effective alignment between all other initiatives such as car launches combining PR brand and marketing needs. The Brand Reputation Manager will collaborate with the Digital Reputation Manager and work under the guidance of the Head of PR to identify appropriate ways of communicating with all target groups.
Skills
•Marketing communications advertising or brand management experience for a large organization with a large stakeholder base.
•Able to recognise and use the organisational and ALJ culture and language that will produce the best response.
•The ability in formulating solutions that fit within the cultural environment. He will be able to select and apply a range of qualitative or quantitative methods to complex information issues or problems.
•Ability to multitask and prioritize tasks in a fastpaced environment.
•The ability to help others to see the big picture when considering possible opportunities or initiatives and thinks about longerterm impacts and outcomes of current activities. A further requirement is the ability to anticipate all possible responses to different initiatives.
•Requires the use of skills and experience in managing relationships to develop and grow with the department whilst maintaining an awareness of both ALJ and stakeholder issues and their potential impact and consequences on campaign effectiveness.
Education
Marketing Branding Communications or related field